<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://aureumadvisory.co</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>weekly</changefreq>
<priority>1</priority>
</url>
<url>
<loc>https://aureumadvisory.co/about</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://aureumadvisory.co/approach</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://aureumadvisory.co/contact</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://aureumadvisory.co/leadership</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.8</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services/fractional-cro</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services/fractional-cmo</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services/fractional-coo</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services/fractional-executive-leadership</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services/growth-strategy</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services/revenue-growth-management</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services/pricing-and-margin-strategy</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/services/retail-and-channel-strategy</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.9</priority>
</url>
<url>
<loc>https://aureumadvisory.co/leadership/brianne-moore-price</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>
<url>
<loc>https://aureumadvisory.co/leadership/john-price</loc>
<lastmod>2026-08-20T03:36:56.998Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/commercial-dashboard-beauty-brands-25m</loc>
<lastmod>2026-05-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/sephora-ulta-after-launch-window</loc>
<lastmod>2026-05-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/retail-readiness-what-it-actually-means</loc>
<lastmod>2026-04-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/amazon-margin-trap-beauty-brands</loc>
<lastmod>2026-03-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/dtc-to-wholesale-what-breaks-first</loc>
<lastmod>2026-03-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/when-to-hire-fractional-cro</loc>
<lastmod>2026-02-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/durable-growth-not-velocity</loc>
<lastmod>2026-01-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/pricing-as-a-systems-decision</loc>
<lastmod>2025-12-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/channel-sequencing-in-beauty</loc>
<lastmod>2025-12-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/brand-vs-performance-marketing-wrong-debate</loc>
<lastmod>2025-11-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/innovation-cadence-margin-decision</loc>
<lastmod>2025-10-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/inventory-strategic-choice</loc>
<lastmod>2025-09-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/taking-price-increase-without-losing-customer</loc>
<lastmod>2025-08-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/forecasting-leadership-function</loc>
<lastmod>2025-07-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/trade-spend-margin-decision</loc>
<lastmod>2025-06-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/founder-led-growth-bottleneck</loc>
<lastmod>2025-05-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/preparing-for-private-equity</loc>
<lastmod>2025-04-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/why-strategy-decks-dont-fix-revenue-problems</loc>
<lastmod>2025-03-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/channel-expansion-isnt-growth-if-margin-isnt-designed-first</loc>
<lastmod>2025-03-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/most-expensive-hire-beauty-brands-make-too-late</loc>
<lastmod>2025-02-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
<url>
<loc>https://aureumadvisory.co/writing/why-beauty-brands-stall-25-50m</loc>
<lastmod>2025-01-01T00:00:00.000Z</lastmod>
<changefreq>monthly</changefreq>
<priority>0.7</priority>
</url>
</urlset>
