What we do
Aureum Advisory provides executive leadership partnership across the growth lifecycle: strategy, structure, execution, and scale for consumer product brands.
Core capabilities
Commercial & Revenue Strategy
Annual and quarterly growth planning, pricing and price-pack architecture, margin and promotion discipline, SKU-level profitability modeling, and forecasting for revenue clarity.
Channel Expansion & Optimization
Retail channel strategy across prestige, mass, and specialty; Amazon performance acceleration and systems; professional channel growth; international pathway planning—built for readiness, performance, and durability.
Brand & Innovation Strategy
Market differentiation and positioning, category white space identification, and innovation roadmaps tied directly to commercial goals so brand, product, and revenue strategy stay aligned.
Org Design & Commercial Leadership
Commercial org structure and role clarity, KPI frameworks and accountability systems, sales enablement and leadership support, with interim or embedded executive leadership during transitions.
How we engage
Engagements are structured around outcomes and accountability, not activity or hours.
What this looks like in practice
Hands-on partnership with embedded decision-making, close collaboration with founders, boards, and investors, and a focus on durable commercial systems rather than short-term spikes.