Leadership
Aureum Advisory operates as embedded executive leadership for consumer product brands at inflection points, where growth has outpaced systems and execution must become repeatable.
Our work is partner-led and supported by a senior bench of operators across revenue strategy, pricing and margin architecture, retail and marketplace execution, and commercial org design—activated based on scope.
Firm-led execution
Aureum embeds as executive-level commercial leadership—owning revenue clarity, pricing architecture, channel strategy, forecasting discipline, and accountability systems in partnership with founders, boards, and investors.
Leadership standards
These principles guide every Aureum engagement and define how we operate as embedded commercial leadership.
Senior bench
Retail & GTM Operator
Leads retail channel strategy, sell-in/sell-through systems, and account performance for prestige and mass partners.
Amazon & Marketplace Lead
Owns marketplace economics, pricing guardrails, catalog integrity, and paid performance disciplines across Amazon and marketplaces.
Pricing & Margin Architect
Designs price-pack architecture, promotion guardrails, and contribution-margin visibility by channel to protect profitability.
Forecasting & FP&A Partner
Installs forecasting discipline, scenario planning, and cash/margin visibility to tie growth plans to operating realities.
Commercial Ops Lead
Aligns process, tooling, and handoffs across sales, marketing, finance, and ops to keep accountability clear and execution consistent.