Who you work with

Leadership

Aureum operates as embedded executive leadership for founder-led brands at inflection points, where growth has outpaced systems and execution must become repeatable.

Accountability over activity.

Aureum embeds as executive-level commercial leadership, owning revenue clarity, pricing architecture, channel strategy, forecasting discipline, and accountability systems in partnership with founders, boards, and investors.

Founders

Brianne Moore Price

Founder

Founder of Aureum Advisory, working as embedded commercial leadership for founder-led consumer brands.

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John Price

Co-founder

Co-founder of Aureum Advisory, working on the firm's operations and infrastructure.

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Senior bench

Work is partner-led and supported by a senior bench of operators, activated based on scope.

Retail & GTM Operator

Leads retail channel strategy, sell-in and sell-through systems, and account performance for prestige and mass partners.

Amazon & Marketplace Lead

Owns marketplace economics, pricing guardrails, catalog integrity, and paid performance disciplines across Amazon and marketplaces.

Pricing & Margin Architect

Designs price-pack architecture, promotion guardrails, and contribution-margin visibility by channel to protect profitability.

Forecasting & FP&A Partner

Installs forecasting discipline, scenario planning, and cash and margin visibility to tie growth plans to operating realities.

Commercial Ops Lead

Aligns process, tooling, and handoffs across sales, marketing, finance, and ops to keep accountability clear and execution consistent.

Leadership standards

  1. Commercial clarity before growth
  2. Accountability over activity
  3. Structure before scale
  4. Durability over short-term wins

How engagements are staffed

  • Partner-led delivery
  • Lean teams
  • Specialists activated only when needed
  • No junior handoffs
  • Outcome-driven cadence