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Observations on growth, executive leadership, and building durable consumer product brands.

Why Strategy Decks Don’t Fix Revenue ProblemsOwnership, not slides, moves revenueMarch 2025
Channel Expansion Isn’t Growth if Margin Isn’t Designed FirstMargin architecture before more doorsMarch 2025
The Most Expensive Hire Beauty Brands Make Too LateLeadership sequencing and structureFebruary 2025
Why Beauty Brands Stall at $25–50MStructure has to catch up to growthJanuary 2025
Aureum AdvisoryExecutive leadership partnership for consumer product brands.
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