Published thinking

Writing

Observations on growth, executive leadership, pricing strategy, channel architecture, and building durable founder-led brands from the $25M inflection point to $100M and beyond.

Writing

The Commercial Dashboard Beauty Brands Should Build by $25M

What Sephora and Ulta Actually Reward After the Launch Window

What Retail Readiness Actually Means for Beauty Brands

The Amazon Margin Trap for Premium Beauty Brands

DTC to Wholesale: What Breaks When Beauty Brands Expand

When to Hire a Fractional CRO, and When Not To

Durable Growth Is Not Velocity

Pricing as a Systems Decision

Channel Sequencing in Beauty

Brand Marketing vs. Performance Marketing Is the Wrong Debate

Innovation Cadence Is a Margin Decision

Inventory Is a Strategic Choice, Not an Operational One

Taking a Price Increase Without Losing the Customer

Forecasting Is a Leadership Function, Not a Spreadsheet

Trade Spend Is a Margin Decision in Disguise

When Founder-Led Growth Becomes the Bottleneck

Preparing a Beauty Brand for Private Equity, Years Before You Need To

Why Strategy Decks Don't Fix Revenue Problems

Channel Expansion Isn't Growth if Margin Isn't Designed First

The Most Expensive Hire Beauty Brands Make Too Late

Why Beauty Brands Stall at $25–50M