Capabilities & engagements
What we do
Aureum Advisory provides fractional and interim commercial leadership to founder-led brands, owning revenue, pricing, channel, and org decisions rather than advising on them.
Core capabilities
Commercial & Revenue Strategy
Annual and quarterly growth planning, pricing and price-pack architecture, margin and promotion discipline, SKU-level profitability modeling, and forecasting for revenue clarity.
Channel Expansion & Optimization
Retail channel strategy across prestige, mass, and specialty; Amazon performance acceleration and systems; professional channel growth; international pathway planning, built for readiness, performance, and durability.
Brand & Innovation Strategy
Market differentiation and positioning, category white space identification, and innovation roadmaps tied directly to commercial goals so brand, product, and revenue strategy stay aligned. Held as a fractional CMO remit where the marketing seat needs an owner, with strategy, execution, and accountability held in house.
Org Design & Commercial Leadership
Commercial org structure and role clarity, KPI frameworks and accountability systems, sales enablement and leadership support, with interim or embedded executive leadership during transitions. Extends to a fractional COO remit covering planning cadence, inventory strategy, and cross-functional operating rhythm.
We own the decisions rather than advise on them.
Each capability in depth
Fractional CMO for founder-led brands
Brand, positioning, and demand leadership held inside the business. An operator in the seat rather than an agency on retainer.Fractional COO for founder-led brands
Operating ownership for brands whose growth has outrun their planning, inventory, and accountability systems.Fractional and interim executive leadership
Fractional, interim, or project-based commercial leadership for brands navigating a transition or a step change.Growth strategy for founder-led brands
Profitable growth designed before it is chased, by operators who build the plan and then run it rather than advisors who hand it over.Revenue growth management for founder-led brands
The RGM system: pricing, promotion, mix, and trade, built as one connected discipline rather than four separate decisions.Pricing and margin strategy
Price-pack architecture, promotional guardrails, and SKU-level profitability. Margin designed before scale, not repaired after it.Retail and channel strategy
Channel sequencing, retail readiness, and marketplace economics. Expansion designed around margin rather than around distribution.How we engage
- Fractional
- Ongoing embedded leadership at a defined cadence, alongside the existing team.
- Interim
- Full ownership of a vacant commercial seat through a transition.
- Project
- A scoped build such as a pricing architecture, channel plan, or forecasting system.
Engagements cover CRO, CMO, COO, and CCO scopes. They are structured around outcomes and accountability, not activity or hours, and are intentionally limited in number to preserve depth.
What this looks like in practice
Hands-on partnership with embedded decision-making, close collaboration with founders, boards, and investors, and a focus on durable commercial systems rather than short-term spikes.
Most engagements begin with a conversation about the inflection point you are navigating and where commercial ownership currently sits.