Founder
Brianne Moore Price
Brianne Moore Price is the founder of Aureum Advisory, where she works as embedded commercial leadership for founder-led consumer brands, holding the revenue, pricing, and channel decisions rather than advising on them.
Her work concentrates on the stretch between roughly $25M and $100M, where growth has outpaced the systems underneath it. That usually looks like price-pack architecture that no longer holds across channels, trade spend accruing without a way to evaluate it, a forecast the leadership team has quietly stopped planning against, and retail conversations moving faster than the readiness to serve them.
She writes regularly on revenue growth management, pricing and margin structure, retail and marketplace channel strategy, and the org design questions that surface once a founder has become the bottleneck.
Writing by Brianne
What Sephora and Ulta Actually Reward After the Launch Window
What Retail Readiness Actually Means for Beauty Brands
The Amazon Margin Trap for Premium Beauty Brands
DTC to Wholesale: What Breaks When Beauty Brands Expand
When to Hire a Fractional CRO, and When Not To
Durable Growth Is Not Velocity
Pricing as a Systems Decision
Channel Sequencing in Beauty
Brand Marketing vs. Performance Marketing Is the Wrong Debate
Innovation Cadence Is a Margin Decision
Inventory Is a Strategic Choice, Not an Operational One
Taking a Price Increase Without Losing the Customer
Forecasting Is a Leadership Function, Not a Spreadsheet
Trade Spend Is a Margin Decision in Disguise
When Founder-Led Growth Becomes the Bottleneck
Preparing a Beauty Brand for Private Equity, Years Before You Need To
Why Strategy Decks Don't Fix Revenue Problems
Channel Expansion Isn't Growth if Margin Isn't Designed First
The Most Expensive Hire Beauty Brands Make Too Late
Why Beauty Brands Stall at $25–50M
Engagements are partner-led and intentionally limited in number.